Hello, I'm Laura Rittmeister 👋
With 15 years in design and years of experience leading teams, I focus on data-driven, user-centered design that delivers real impact. Right now, I’m leveraging AI to help sales teams work smarter, creating solutions that align with business goals and drive results.
I’ve worked with companies big and small, tackling everything from UX research and product strategy to mentoring designers and raising design standards. I love turning complex problems into simple, intuitive experiences—making sure design isn’t just beautiful, but truly effective.
My Work
Articles
Design Leadership that Delivers: Managing Product Teams with Clarity and Purpose
What I’ve learned about balancing vision, execution, and team growth as a design leader (coming soon!)
Carrie Chatelain
Product Manager
“Laura is extremely passionate about the customer and designs the best experience based on the research and insights she gains. She continuously pushes the team to think more about the problem before creating a solution and relentlessly advocates for the customer. Laura is a rockstar UX designer and will bring immense value to any product she works on.”
Hanna Camello Dandanell
GTM Diretor
“I look forward to my meetings with Laura. Despite her focus being Design, she has a holistic view of all of business units, understanding the interconnectedness of each, and has the focus needed to achieve our goals. I frequently seek her insightful knowledge and advice on everything from Design to Marketing, Product, and Customer Success. Her ability to connect the dots across various functions drives significant results for our initiatives.”
Taras Byndyu
Software Engineer
"I had a chance to work with Laura on the winning project for the first Article hackathon.
She proved to be an excellent team player, did a lot of research, crafted a slick, user-friendly design and nailed the final presentation - all under the tight timelines.
Whatever company Laura chooses next - I know they’ll be lucky to have her"
Jorge Campos
Senior Software Engineer
I've had the pleasure of working with Laura at Article and I can say definitely that she is an excellent professional. Very focused, creative, objective, a pleasure to work with. Her ability of understanding complex scenarios and edge cases while keeping a super attention to details really impressed me. I'm certain that wherever she goes will be fortunate to have her.
Andre Almeida
Senior Software Engineer
Laura is the most talented UX designer and researcher I've ever worked with. Her skill set goes well beyond design, involving project prioritization and management, conducting research on usability, improvements, and user experience. I highly recommend her and hope to work with her again in the future!